*Press Release*
Perth Fashion Festival (PFF) is set to expand its global reach in
2012 with the announcement of two new international ambassadors, Jean
Michel Jarre, French composer, performer and music producer and Marie
Choo, a well-known and respected Singaporean fashion and lifestyle
writer and socialite.
These new appointments will see PFF’s
ambassadorial program fuse the talents of music, fashion and photography
in three different corners of the world with Jarre and Choo joining
PFF’s inaugural international ambassador and New York based fashion
photographer, Russell James to help put WA designers on the
international map.
Jarre first came to international fame three
decades ago with his number one hit album Oxygene and in 2013 he plans
to present Rendez-vous Perth, a tailored, city-scale, civic concert
event. He personifies French couture with his natural elegance and style
and his music is most often aired to accompany the presentations of the
co
llections of major fashion houses.
“Since attending last year’s
Festival and seeing firsthand WA’s creative talents, it’s a thrill to
start building community connections that will be the foundation for
Rendez-vous Perth. I’m honoured to be appointed one of Perth Fashion
Festival’s International Ambassadors.” said Jean Michel Jarre
“Perth
and its people are extraordinary. That is why it will be easy for me
share the PFF story with my contacts in the creative world. Who knows,
perhaps I may be able to open doors internationally for WA’s immensely
talented creative industry.”
Marie Choo contributes articles to
publications such as Nylon and InSing as well as writing for her fashion
and style blog, Style-Canvas.
“It is such an honour for me to be
appointed as an International Ambassador for Perth Fashion Festival
2012, alongside Jean Michel Jarre and one of the world
9;s leading fashion photographers, WA-born Russell James,” said Marie
Choo.
“This year will be the first time I’ve attended Perth
Fashion Festival and having read and heard so much about the vibrant
Perth fashion scene, I am looking forward to discovering the established
labels, as well as emerging designers.”
PFF is keen to appoint
international ambassadors who are key creative influencers in their
domestic market to support WA’s creative industry and the City of Perth
in their home countries.
"I am so proud and excited by the
addition of two new international ambassadors to the Perth Fashion
Festival team for the simple reason that it will take Perth's brand
global and in doing so allows our talent and creativity to be seen
worldwide,” said Perth Lord Mayor and Perth Fashion Festival Ambassador,
Lisa Scaffidi.
"These ambassadors will enable international
visitors to realise that o
ur State’s strengths go beyond mining and natural beauty. Our creative
industry and city are truly inspirational and world standard."
PFF is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.
Further information on PFF 2012 program of events will be unveiled in coming weeks.
Perth Fashion Festival 19-25 September 2012.
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