GENESIS

Wednesday 13 November to Friday 15 November 2013

Genesis is Australia's premium fashion event showcasing top emerging designers. Registration is now open to see this seasons talented labels.



The star studded event includes former Miss Universe Australia, Laura Dundovic who will be hosting the VIP night and Australia's Next Top Model Judge, Didier Cohen.

Each hand picked designer will present their unique collection on the runway whilst interacting with guests and buyers through their intimate designer booths.

Sydney based fashion entrepreneurs Marvin Osifo and Eti Amegor established Face Fashion in 2007. The aim was to provide a platform for fresh emerging labels to introduce themselves to the competitive Australian fashion industry.

Purchase tickets today by visiting the web site and clicking the link.

For more information: www.genesisevent.com.au

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Urban Walkabout Guide

The Urban Walkout guide has released a very special Perth Fashion Festival edition!



Get your hands on it now to find out about all the fringe events and other free things that are on in conjunction with PFF. 

Plenty of places you can pick up your free copy or download it here.

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CONSTELLATIONS

The City of Vincent has got their first fringe event on for the season, head down to Oxford street, just near the train station for this event tonight! 

5.00pm – 9.00pm – Emerging Perth designers and vintage wares will sell their garments in pop-up stalls along the laneway, near the catwalk (between Funky Bunches and Kailis restaurant)

5.45pm -6.45pm – Models will appear in participating Leederville Boutique shop front windows, wearing a range of WA designers and the latest stockists wares.

7.00pm – 8.00pm – Constellations Fashion runway show will start in the laneway.

8.30pm - 10.00pm - After Party - upstairs at Leederville Hotel

The Laneway Catwalk show will light up the laneway off Oxford Street (between Funky Bunches and Kailis Bros Fish Market) for a glamorous evening event of never-before-seen spring /summer collections from our emerging local fashion designers. The laneway will be transformed from drab to fab, with a glam runway and festival vibe with music, lighting, and pop-up fashion stalls from local boutiques and emerging designers. 

FREE Perth fashion event, supporting your local designers, see below for full list;

PARTICIPATING BOUTIQUES

Varga Girl,  Hunter Store, Atlas Divine, Harry & Gretel, Un1son Store, Blink 138 and Urban Depot 

WA RUNWAY DESIGNERS

The eleven emerging designers who will showcase their new wares, exclusive to Constellations are: Emily Muco, Jewel Designs, On a Whim, Katherine Young, Little Dove, Chaka, Dear Maurice, ARA, Nicole Marrington, Seawolf Designs, Stott &Sims

POP-UP DESIGNER STALLS

Neon Pony, Jimmy Buffalo, Las Mas, Shreeja-Shweta, Giorgi Moda, YELP and Aranmore Primary / St Vinnies

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CAGED Fashion Event

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JOMAY CAO - New Label Launch

Jomay Cao has just launched her first stand alone store in Claremont at Times Square. A bit of background from her website;

"Designer and label founder, Jomay Dee Cao, first made her stamp on Australian fashion as a stylist after acquiring qualification in 2009. Subsequent industry experience and a fervour for luxury women's wear propelled her transition into design, and an eye for form, colour and an innovative design ethos have been responsible for the clothing label's success to date.



Founded in 2012 and launched at the beginning of 2013, JOMAY CAO has already achieved strong positioning within the West Australian fashion sector with the promise of mounting recognition.



Through utilising fine quality fabrications sourced from around the world and a feminine yet edgy aesthetic to the construction of each garment, JOMAY CAO strives to provide women with the sensitivity of relaxed glamour and effortless luxury. With inspirations drawn from past and present art and fashion, her collections are a celebration of the strong and sophisticated woman articulated through the diverging yet harmonious marriage of structure and drapery. 



Ensuing from the label's successful introduction JOMAY CAO is quickly developing a steadfast following and is anticipated to make a significant contribution to the future of Australian fashion."

A great Perth designer with sleek and sophisticated designs, this is one worth chekcing out!

I have worked with some of Jomay's beautiful pieces before and have had so much positive feedback - please support your local designers and see for yourself! 

If you dont have time to come down to the store and check it out before Perth Fashion Festival, dont fret! She is also showing at PFF and tickets are on sale now.

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PFF Excitement!

Its been absolutely F.O.R.E.V.E.R. since I have been to Perth Fashion Festival. 

Ok, I lie, it was only last year.

But, seriously, I feel like this years event couldn't come soon enough! 

PFF ANNOUNCEMENT | We're extremely excited to unveil the thirteen labels participating in WA Designer Collections supported by Scoop Publishing at the 2013 Perth Fashion Festival! 

Anna Excell, Augustus, Catini Designs, Daniella Caputi, Dyspnea, Jessica Bratich, Jessica Martino, JOMAY CAO, Jonté, Lisa Marjanovich,LittleGracie, Monster Alphabets and Yan Zion will be showcasing their SS14 collections on one monumental evening at Fashion Paramount. Who's excited?

In other news Dyspnea has just won the tabTouch competition and their design is now on an iPhone cover!

I have had the privilege of recently shooting with some of their pieces and cant wait to share it with you! See their Facebook page below for great new things happening;

https://www.facebook.com/Dyspnealabel

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PINK for Perth Fashion

Perth Fashion Focused is hosting an evening that is set to....

Support our Western Australian Designers,

Spoil Western Australian Ladies and
Honour Pink Ribbon Day by raising funds for breast cancer research.

Please join us;
On Friday the 16th November 2012
6.30pm to 10.00pm
At The Rise Function Room,
Crn Guildford Road and Ninth Avenue
Maylands


With upto forty Western Australian Designers under one roof, this is
the perfect opportunity to spoil yourself or buy something special for
someone in your life.

Come and enjoy....

*PINK sparkling on arrival
*Access to exquisite collections (some at discounted prices)
*Personal styling advice from the designers themselves
*Be pampered in the makeup lounge
*Your chance to bid on some gorgeous pieces from WA Designers in our silent auction
*Indulge in the PINK dessert buffet
*Gift bag on departure

Tickets $17 each (Available Pink Ribbon Day - 22nd October 2012 - stay tuned for details)


Ladies book a date with your mum, daughter, nanna or girlfriends now.
And fellas, give your lovely wife/partner the night off to spoil
herself!

Free parking

** Part proceeds from ticket sales and proceeds from silent auction will be donated to Cancer Council WA - Pink Ribbon Day **

Shopping to support our local talent and support such an honourable cause ♥ ♥ ♥

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More Perth Fashion Festival news;

Press Release:

Perth Fashion Festival has confirmed one of Australia’s most coveted designers Yeojin Bae will show her Summer 2011/12 collection,Premiere at the 13^th annual Festival on 22 September 2011.  Her collection will be the first to show at the new-look Fashion Paramount and will mark the designer’s first runway show in Western Australia.

Having amassed a worldwide cult following and stocked in some of the world’s most desired shopping destinations including Barney’s New York, Matches in London and Harvey Nichol’s in Dubai, Yeojin will make her Perth debut at PFF’s sophisticated new home – Hackett Hall at the Western Australian Museum.

“I am thrilled to be opening Perth Fashion Festival’s Fashion Paramount shows with my Summer 2011 collection ‘Premiere’. This will be my debut runway in Perth and I look forward to showing my collection of sophisticated and feminine daywear to cocktail pieces,” Yeojin said.

PFF Director Mariella Harvey-Hanrahan said she was thrilled Yeojin had chosen to show her Summer 2011/12 collection at Perth Fashion Festival.

“Yeojin is a cult status label and a big name in the Australian fashion industry and we’re delighted that she will be the opening show at Fashion Paramount!”

“Yeojin’s decision to show at PFF confirms that our Festival is being noticed by all the right people. It’s encouraging that Eastern States-based designers want to show at PFF – it evens things out with so many Western Australian designers showing at fashion events like Rosemount Australia Fashion Week,” Ms Harvey Hanrahan said.

Premiere will showcase Yeojin’s signature style – an edgy elegance with razor sharp tailoring. The collection features necklines decorated with mesh fabric, sequined pieces that hug the body in an array of sleek silks.

PFF will launch its 2011 calendar at an invitation-only event on 9 August.

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Fashion Talks 2011

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PFF Designer Line-up announcement!

Press Release;



Perth Fashion Festival (PFF) today confirmed Story By Tang, Ae’lkemi and S2 as its first three stand-alone designers that will show their Spring/Summer 2011/12 collections at Fashion Paramount in September.



Christine Tang’s penchant for party dresses, Chrissie Catling’s bold, minimalist look and Alvin Fernandez’s statement gowns will bring some serious fashion ‘cred’ to the new Fashion Paramount at Hackett Hall at the Western Australian Museum.

Winner of the PFF 2010 Designer of the Year award, Alvin Fernandez of Ae’lkemi said he was thrilled to be asked to be part of this year’s Festival.

“My business partner Annmarie and I were so excited to be invited to show at PFF. We are very much looking forward to staging our first solo show on home soil and can’t wait for the people of Perth to see what we do on an international and national level,” Mr Fernandez said.



PFF Director Mariella Harvey-Hanrahan said the line up of stand-alone designer shows at this year’s Festival is sure to impress and pique the interests of fashion followers of all tastes.

“Story By Tang, S2 and Ae’lkemi are three strong examples of the fashion talent we have in this State and we are delighted to have them on board for the 13th annual Festival. All have achieved widespread acclaim for their innovative designs and together have notched up an impressive show portfolio including StyleAid, G’Day USA, Milan Fashion Week and Rosemount Australian Fashion Week (RAFW).”




“Paramount will be the fashion pinnacle during the Festival and over the next few weeks we will have many other exciting designers and initiatives to announce as part of our 2011 program that is testament to the strength, diversity and growth of the Festival,” Ms Harvey-Hanrahan said.

“The Museum is an exciting and sophisticated new home for Fashion Paramount. The beauty of the venue is a fitting complement to fashion and its simplicity will ensure that all eyes are on the 32 designer collections we will be watching on the runway.”



Giant dinosaurs and prehistoric creatures will exit Hackett Hall in coming weeks so the architecturally and historically significant space can be transformed into a fashion venue able to cater for 5,000 guests over five nights.

With a European-inspired extra-wide runway, the Museum’s high ornate ceilings and stunning polished boards, the new Paramount’s understated elegance will be an impressive home for the Festival.

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Styling Work!

Another update finally, after having the last couple of months being really slow as most of my work is not able to be released yet!




Here is a commercial model portfolio I did recently with photographer David Woolley - who really is a very talented man!

Photography: David Woolley

Styling: Candice van Haltren

Hair & MUA: Sioxanne Martinic

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Vintage Markets

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Designers / Stores / Boutiques!

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Haute on High: Media Release

Haute on High Boutique is Perth’s newest fashion destination stocking a selection of haute couture and ready to wear pieces.
Located in the beautiful heritage listed West End of Fremantle, WA, It is the long anticipated flagship store for Perth Sensation Elsa Couture, amongst a selection of additional local and imported labels for fashion, accessories, gift lines and home wares.

Open Tuesday to Saturday 10-5. 15 High Street Fremantle West End

WA label, Elsa Couture, is the personification of femininity, infused with modern embellishment. With two decades of design experience, Elsa Couture provides a distinctive collection of handmade evening wear favored by fashion savvy socialites, craving a touch of class and exclusivity.

Amongst one off designs and a tantalizing assortment of luxurious silks, chiffons, sequins and stones, they are handmade pieces with intricate detailing and exceptional construction to compliment the feminine silhouette.

The Elsa Couture signature look has a cinematic element to it; synonymous with opulence, extravagance and drama, she draws inspiration from the lives and looks of iconic women with great individual style like Audrey Hepburn and Marilyn Monroe.

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Handmade Jewellery

I have to post about Tamara Harrison, introduced to me by my friend and hairstylist Maree (no, she doesn't have a blog) this lady is doing wonderful things. My mum loves this type of jewellery, they're really great as presents and any girl who loves wearing jewellery full stop, these pieces aren't hard to match with.




Firstly, I need to give Tamara major props for designing such amazing pieces




Secondly, YOU need to give Tamara major props when you see how amazing some of these creations are!

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Calling all Perth Designers!!

Just so you know;

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More fashion events in Perth! Yes, MORE!

Tonight is also the much anticipated ELLERY sample sale! She is
selling her S/S/ 10/11 collection at One40William.

Sorry this is not open to the general public BUT – will be from
tomorrow!

Kym Ellery, the name behind the brand is of course, a Perth girl,
so get excited and support some local labels doing great things.

She has been seen in Vogue,
Russh, Harpers Bazaar, Grazia, Cleo, Yen, Oyster and more.

Guests tonight will enjoy
wines & canapés and get a preview of her amazing designs.

Limited stock is available, so
make sure you get down on Friday, Saturday and Sunday this weekend!

Trading hours:



Friday 17th of December: 11am - 9pm

Saturday 18th of December: 11am - 6pm

Sunday 19th of December: 12pm - 6pm

If you can’t make it though, dint worry! Kym will be back in Feb
next year for an Autumn / Winter show! And when you think about it, thats
really not very far away as we are only 15 days away from 2011.

Check out her stuff at www.elleryland.com

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Perth Fashion Events;

Another boutique is opening in the awesome One40William complex - Shero Fashion.

Please go visit it - its vastly improves our very boring CBD, heaps of new stores have opened there of late. you may remember the Eighth Sin Opening. This complex is jam packed of cool new retail stores, lots of awesome boutiques.

See you there!

P.S. have you voted for me yet?

Please click here

THANKS!

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Pardon My French - Perth designers

The other day I attended a showing of Pardon My French’s latest collection
as well as her older collection on sale. There are some bargains so email her at pardonmyfrenchwench@hotmail.com if you are interested in anything that is for sale!

Freya Brice is the designer, and I got her to answer a few questions.

The idea behind my current collection.... is nature. I am always inspired by nature.

Growing up around the beach, country, and easygoing lifestyle I design easy to wear day to night garments.

Beautiful print patterns of leaves, trees are included in this range, reflecting Autumn to Winter.

My favourite piece is.... a tie between the Dream playsuit, and Tick Tock pants. 

Although I do love every piece of this range for 2011!

The best thing about being a designer.... is inspiration and expression.

 I am free to express the things I love through designing pieces I love. 

The next thing for Pardon My French is.... a very exciting Spring Summer range! 

I will be broadening my designs for summer across to bathers and jewellery. 

Pardon My French will be mainly producing ranges for Spring and Summer, not Autumn and Winter.

In 5 years I see myself.... hopefully living off the thing I love doing, designing. 

My label is currently stocked at.... Shop 28, WA. Also Ink and Anchor Tattoo Artspace, New Plymoth NZ. 

My Autumn Winter 2011 range will also be available at Ink and Anchor Tattoo Artspace in NZ as well as online store Eskay affairs (www.eskayaffairs.com).

 Also still in talks with a few other local stores.

Thanks Freya, we wish you all the best!

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Urban Couture - Perth Callout!

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